est. 6 minutes
If you have not blocked your home, work and frequent coffee shop IP address in your Google Analytics account, then that is likely why your reporting data does not make sense.
It’s important to block the IP address you use on a daily basis from your website reporting data (Google Analytics in this case) so that you get the most accurate results possible. Of course it is nice to see that thousands of hits come through on your site, but if most of those are from you, then what does that data really mean? Are you likely to get ad revenue because you can show a potential advertiser that your site get a couple of thousand of hits a month? No (at least it is unlikely).
Let’s get down to business. Follow these steps to block your IP address:
Step 1: Find your IP address
The easiest way to find your current IP address is to Google “what’s my IP address” – once you do that, you will see your current IP address listed at the top of the page. Keep this number handy.
Step 2: Login to your Google Analytics account
Step 3: Click on the account you would like to manage
Step 4: Click the Admin link (appears near the upper-right of the screen)
Step 5: Under the account section, click All Filters
Step 6: Click New Filter
The Name field can be whatever you would like, it is just used for your reference. I usually name it something like “Brad’s Home IP” or “Brad’s Work IP”, etc.
Leave Predefined Filter checked
Leave “Exclude” selected from the drop-down, change the second drop-down to “traffic from the IP addresses” and leave the third drop-down at “that are equal to”
Grab the IP address you found in Step#1 and enter it in the appropriate input field.
Select the available profile and click Add
Click Save and that’s it!
You have now successfully blocked reporting for each time you visit your website from this IP address. Make sure to repeat the above steps for other IP addresses that you frequently use to access your website. Remember, it’s better to have real data so that you get a better understanding of what your visitors do. This will ultimately help you to create better content that caters directly to them and it will hopefully give you insight so you can increase your conversions as well.
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